Universität Mannheim / Sowi / sswml / Team / Florian Keusch

Prof. Dr. Florian Keusch

©Eva Menezes/ISR

University of Mannheim
Professor of Statistics and
Methodology (interim)

A5, 6,
entrance B, room 218

Phone: +49 (0)621 181-3214
Office Hours: by appointment


HWS 2019/20
Dissertation Tutorial (Gautschi/Hillmann/Kreuter)
HWS 2019/20
VL Datenerhebung
HWS 2019/20
ÜK DatenerhebungPortal2ILIAS
HWS 2019/20
CDSS Workshop: Sociology

Research Interests

Nonresponse and measurement error in web and mobile web surveys; Passive mobile data collection; Online Panels; Survey participation decision; Survey gamification; Visual design effects in questionnaires; Scale direction effects


Florian is Professor of Statistics and Methodology (interim - Vertretungsprofessor) in the Sociology Department, School of Social Sciences at the University of Mannheim and an Adjunct Assistant Professor at the Joint Program in Survey Methodology (JPSM) at the University of Maryland. He also serves on the Faculty Board of the International Program in Survey and Data Science (IPSDS) and is Associate Editor of Survey Research Methods. He received his PhD in Social and Economic Sciences (Dr.rer.soc.oec.) from WU, Vienna University of Economics and Business, Austria, in 2011. Before joining the University of Mannheim, he was a Post-doc Research Fellow at the Program in Survey Methodology at the University of Michigan's Institute for Social Research.


Recent Publications

McClain, C.A., Couper, M.P., Hupp, A., Keusch, F., Peterson, G., Piskorowski, A., & West, B.T. (2018). A typology of web survey paradata for assessing Total Survey Error. Social Science Computer Review. Published online before print February 27, 2018. DOI: 10.1177/0894439318759670

Yan, T., Keusch, F., & He, L. (2018). The impact of question and scale characteristics on scale direction effect. Survey Practice, 11(2). Published online January 15, 2018. DOI: 10.29115/SP-2018-0005

Kreuter, F., Keusch, F., & Samolova, Z. (2018). International Program in Survey and Data Science. In Proceedings of the 10th International Conference on Teaching Statistics, Kyoto, Japan, July 8-13, 2018. http://iase-web.org/icots/10/proceedings/pdfs/ICOTS10_5G3.pdf

Keusch, F. & Yan, T. (2017). Web vs. mobile Web – An experimental study of device effects and self-selection effects. Social Science Computer Review. 35, 751-769. DOI: 10.1177/0894439316675566

Keusch, F. & Zhang, C. (2017). A review of issues in gamified survey design. Social Science Computer Review, 35, 147-166. DOI: 10.1177/089443931560845

Liu, M. & Keusch, F. (2017). Effects of scale direction on response style of ordinal rating scales. Journal of Official Statistics, 33, 137-154. DOI: 10.1515/jos-2017-0008

Schacht, S., Keusch, F., Bergmann, N., & Morana, S. (2017). Web survey gamification. Increasing data quality in web surveys by using game design elements. In Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, June 5-10, 2017 (pp. 2907-2917). ISBN 978-0-9915567-0-0 Research-in-Progress Papers. http://aisel.aisnet.org/ecis2017_rip/40

Somailova, Z., Keusch, F., & Wolbring, T. (2017). Learning Analytics and survey data integration in work-load research. Zeitschrift für Hochschulentwicklung, 12(1), 65-78. DOI: 10.3217/zfhe-12-01/04

Yan, T. & Keusch, F. (2015). The effects of the direction of rating scales on survey responses in a telephone survey. Public Opinion Quarterly, 79, 145-165. DOI: 10.1093/poq/nfu062

Keusch, F. (2015). Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection. Management Review Quarterly, 65, 183-216. DOI: 10.1007/s11301-014-0111-y

Keusch, F., Batinic, B., & Mayerhofer, W. (2014). Motives for joining nonprobability online panels and their association with survey participation behavior. In M. Callegaro, R. Baker, J. Bethlehem, A.S. Göritz, J.A. Krosnick, & P.J. Lavrakas (Eds.) Online panel research: A data quality perspective. Wiley, 171-191. DOI: 10.1002/9781118763520.ch8

Keusch, F. (2014). The influence of answer box format on response behavior on list-style open-ended questions. Journal of Survey Statistics and Methodology, 2, 305-322. DOI: 10.1093/jssam/smu007

Keusch, F. (2013). The role of topic interest and topic salience in online panel web surveys. International Journal of Market Research, 55, 59-80. DOI: , 55, 59-80. DOI: 10.2501/IJMR-2013-007

Keusch, F. (2012). How to increase response rates in list-based web survey samples. Social Science Computer Review, 30, 380-388. DOI: 10.1177/0894439311409709

Details about his vita and a full list of publications can be found at floriankeusch.weebly.com


IAB-SMART: Collecting Data for Labor Market Research Through a Smartphone App

Concerns and Willingness to Use Smartphones for Data Collection

Modernizing Migration Measures: Combining Survey and Tracking Data Collection Among Asylum-Seeking Refugees

Reddit data as a new tool and source for social research

Supplementing and substituting survey data with big data